Queen of the Internet: Jeffree Starr
A lot of people are asking "Who is Jeffree Star?". He's the name on everyone's lips- and not just for his successful makeup line. Part YouTuber, part drama obsessive and part entrepreneur, Jeffree has been making headlines lately for all the drama in the beauty community.
Jeffree Star was born Jeffrey Lynn Steininger and was raised by his mother in America after his father passed away when he was very young. Jeffree's mother was a model and he used to tag along to her shoots, experimenting with makeup and cosmetics and convincing his mum to allow him to wear makeup to school.
It was Myspace that really propelled his career and Jeffree because a huge hit on the social media site. By 2006, Jeffree was recognised as Myspace's most connected profile and became famous for uploading dramatic photoshoots and music.
As well as makeup and modelling, Jeffree has released several albums and he used Myspace to showcase his abilities in the early stages of social media. Jeffree began a career in electro-pop when he befriended music icon Peaches who encouraged him to make music. Throughout his foray into music, Jeffree has released an EP called Cupcakes Taste Like Violence and an album called Beauty Killer.
Jeffree Star Cosmetics launched in 2014 and quickly become a huge success, in part thanks to the hype created on social media and YouTube videos showcasing the products.
Jeffree first started making his own products when working as a makeup artist and this inspired him to produce his own line. The most iconic products in the range are the Velour Liquid Lipsticks which come in a ton of shades including a bright yellow called Queen Bee and a deep red called Unicorn Blood. As well as lip products, Jeffree is also known for his range of highlighters which are currently all sold out.
The latest drama emerging with Jeffree is with his (now ex) friend Kat Von D. After Jeffree's racism drama began to bubble up again online, Kat took to Instagram to publicly denounce their friendship over this and a whole host of other reasons.
Jeffree then responded to Kat on Twitter and in a video dedicated to addressing the drama and put his side of the story forward. The video gained over 3.8 million views within just 48 hours.
Jeffree keeps battling the drama, addressing and slating those criticising him. In terms of his business, Jeffree Star Cosmetics continues to excel with huge sell-out products. No doubt the recent press around his drama with Kat has helped heighten his celebrity status.